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Why Traditional Murals Are No Longer Enough

Today, spaces must produce value not just occupy walls. In hospitality, gastronomy, and retail, a wall without strategy is a wall that doesn’t generate any return.

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The problem with traditional murals

  • They just “hang there” while costs go up and attention goes down.

  • They’re not integrated into any digital strategy.

  • They generate no interaction and no data.

  • They don’t help convert visitors into clients.

They only serve an aesthetic purpose.

You pay for them… and forget about them.

UGC Mural

A UGC mural is a wall designed to make visitors create content. It goes beyond decoration — it invites interaction, photos and social sharing, turning the space into an active marketing tool.

UGC (User Generated Content) refers to photos, videos, reviews or stories created spontaneously by users. When customers share this content on their own social media, the brand gains free and authentic visibility.

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Our Work in Action

  • Eco-Garden - Luxembourg -

  • Café Konrad II- Luxembourg -

The Spot Luxembourg

  • Before

  • After

  • Before

  • After

Our commitment is to transform a simple space into a living marketing point.

Would you like a mural like this for your business?

Let’s design yours

  • The Spot - Luxembourg -

  • Rest. New Shiva- Luxembourg

  • Rest. Chimichurri - Barcelona - Spain

  • Mare Mare - Alicante - Spain -

  • Centro Comercial - Las Villas - Venezuela -

  • El Rincón de la Villa - S/C - Venezuela -

A UGC Mural can recover its investment in less than 3 months.

It’s not an expense, it’s a marketing tool.

PROCESS: Simple, Safe & Professional

  • Technical visit

    The meeting can be onsite or online. The goal is simple: to understand how your space can become a visual and profitable tool.

  • Custom design

    We create an aesthetic and strategic proposal and provide a preview approximate visualization of the mural before execution.

  • Production & installation

    The process includes materials, fabrication, and installation. It is carried out in coordination with the venue to ensure the business operations are not interrupted.

  • Warranty & maintenance

    We include a warranty and offer periodic maintenance to preserve the artwork and extend its lifespan.

  • Strategic social activation

    The mural ceases to be just a decorative element and becomes a powerful content and marketing tool. We integrate a strategic UGC (User Generated Content) system that encourages visitors to interact: take photos, use hashtags, and participate in digital activities designed to amplify the space’s visibility. Every interaction generates tangible value, turning the wall into an asset that constantly works for the business, boosting reach, engagement, and brand recognition.

Do you want your space to start working for you?

Book a free consultation and we’ll show you what your mural would look like with a preview visualization.

I want to see a free visual proposal

Chalkboard style

Our work is guided by a clear purpose: turning spaces into visual experiences that inspire interaction, storytelling and authentic brand connection. Each project is designed to generate real impact and measurable visibility. We invite you to explore our Instagram, where you can see behind-the-scenes moments, completed projects and how each mural comes to life in the hands of the public.

@luxemboard - -Instagram -

  • Ernest Steiler - Luxembourg

  • Ernest Steiler - Luxembourg

  • Ernest Steiler - Luxembourg

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